RETURN TO FRANK

FRANK'S COMPLETE GUIDE

Welcome to Frank's Tool complete guide. This guide will help you going through Frank's features. This tool will help you in shaping your Instagram strategy by reccomending you contents, captions and hashtags based on your target community.

CHAPTER 1
upload
CHAPTER 2
rank
CHAPTER 3
evaluate
CHAPTER 4
bonus feature

UPLOAD

CHAPTER 1
This is the first step: Frank is designed to help you choosing the perfect content for your Instagram account. Thanks to its algorithms, Frank will be able to give you suggestions starting from a bunch of pictures. Here's the first thing you should do.
Or Choose a file. Drag your images here, you can input 10 pictures maximum LAUNCH Select a set of photos (min. 2 / max. 10). Drag and drop in the green box on the right part of the screen. If you don’t want to drag and drop, click here to choose files from a folder. Click on “LAUNCH”.

RANK

CHAPTER 2

Here's where the magic happens. As you can notice the screen is now splitted in two section. On the left you will have the interactive visualization of the Instagram users communities 8we call it "The Squid". On the right side of the screen you will always have thumbnails for each picture you uploaded. By clicking on the single picture you will access some useful details.

On the left side of the screen you will have the communities visualization. You will be able to interact directly with it, in order to change the default community. On the bottom-right corner you will have indications on how to read the visualization. Visual representation of different Instagram communities. Single images that you gave as an input, by hovering on them you will see their exact position in the ranking. THE “SQUID” THE “TENTACLES” THE “SATELLITES” HOW TO READ: DISTANCE = difference between communities SATELLITES =picture similiarity with one community SIZE = num. of users inside the community

By using the dropdown menù you will be able to change the ranking of the pictures by setting a different cluster as default. NOTICE: This is not happening if you interact with the visualization in the first place, here the algorithm will re-calculate pictures scores

Here you can visualize all the avaible cluster for the Squid. Just select the dropdown menù and change your preferences. CONTROL YOUR CLUSTERS Images will be displayed according to the default cluster. It’s possible to change the ranking, by selecting a new cluster in the dropdown menù IMAGES RANKING

EVALUATE

CHAPTER 3

This page will visualize different visual models for the selected picture. In this phase you will be able to go deep in your picture analysis and decision making process.

Created with Sketch. 1 Write caption and drag hashtags here… COPY COMPETITORS Post similarity to competitors content, hover to reveal score. CONCEPTS Presence of relevant concepts in community’s captions. HASHTAGS Relevant hashtags inside users community, click on a single box to insert the hashtag inside the caption. MFW fabric sports blue Holidays Summer Recipes Gucci Summer LOAD MORE … #SS18 #MFW #SEA #ART #SUMMEROUTFIT #BLOUSE dodobaror loupcharmant heidiklein miguelinagambaccini zimmerman 74 78 60 54 31 30 27 26 15 COMPETITORS BARCHART CAPTIONS BUBBLECHART CAPTION BOX HASHTAGS WORDCLOUD This visualization will show the similarity between the post you selected and your competitors posting style. Here you can navigate reccomended topics for your instagram caption. Here you can write your caption and copy it for Instagram. This box will provide you with the most used hashtags based on the picture you selected. By clicking on them you will be able to add them to your caption box

BONUS FEATURE: CLUSTERS SETTING

CHAPTER 4

As a future development this section is still not avaible on Frank. but we wanted to let you know what we could work on in the future.

Created with Sketch. Summer Elegance SELECT DEFAULT NAME CLUSTERS ACCORDING TO CONTENT Edit cluster name … Edit cluster name … APPLY CLUSTER NAMING FUTURE DEVELOPMENTS? CLUSTER CLEANING Personalize the name of clusters according to its content. These options are still not avaible: in order to implement new functions more work on models and their interactions should be done. Select or remove pictures from the cluster to retrain the model.